C-Store Performance Tip: Positioning Specialty Items in the Store

Novelty items are impulse items – position them to take advantage of your customers’ impulses.

Transcript:

Hi, I'm Mason with BandyWorks. I'm helping Tom out with the Store Performance Tip of the Day. Today, we’re talking about novelty items and positioning in the store. I really like this open floor plan. What's great is having your novelty items right by the cash register. So here you’ve got all your football gear. Washington Redskins is a big football team around here. And then over here, you've got stuff for the kids. So, you've got your fun, plush toys and again right by the register. Happy selling!