C-Store Performance Tip: Positioning Specialty Items in the Store
Novelty items are impulse items – position them to take advantage of your customers’ impulses.
Hi, I’m Mason with BandyWorks. I’m helping Tom out with the Store Performance Tip of the Day.
Today, we’re talking about novelty items and positioning in the store. I really like this open floor plan. What’s great is having your novelty items right by the cash register. So here you’ve got all your football gear. Washington Redskins is a big football team around here. And then over here, you’ve got stuff for the kids. So, you’ve got your fun, plush toys and again right by the register. Happy selling!