Improving Sales with Fronting (with Denise at Short Stop)

Denise, manager at Short Stop 76 convenience store in Benson, NC, talks about fronting, what it is, and the clear effect it has on sales.

Transcript:

From the meeting that we have with the managers meeting on the 25th of November, with the BandyWorks and the conversation that Miss Mary had. Suggested that we start doing in the stores about fronting the shelves and stuff like that. I’ve done that here at our store and it taught us that it’s better for that way because I have seen improvement, and people buying more stuff and people wanting to get more of products, because they see that it’s pulled forward to the front end it looks full.

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